Content Channels
































Arrow IBM Cloud
Discover how to meet the business needs of today with IBM Cloud — where open innovation, industry-leading security and enterprise-grade technology combine.


Arrow IBM Security
Discover how to secure and protect dynamic, remote work environments with IBM solutions for mobile device management and identity management.


Carbon Black: Leveraging the Cloud Themes
Carbon Black’s Predictive Security Cloud (PSC) consolidates security and improves endpoint protection on one, cloud-based platform. Discover how it simplifies threat prevention, investigation and remediation.


Carbon Black: Next-Gen AV Themes
NGAV replaces traditional AV, stopping the full spectrum of modern cyberattacks and providing the detection and response capabilities needed to address every threat. This channel features Carbon Black’s CB Defense solution providing resellers with assets and tools that will take prospects through a journey of why NGAV is a more robust AV solution where legacy AV does not keep up with modern day attacks. NGAV detects and blocks malicious activity at a complete system-centric view of endpoint security versus focusing on point-in-time malware threats.


Azure+Commvault: Backup and Disaster Recovery
These campaigns explore the data backup solutions developed through the partnership between Commvault and Azure.


Arrow+Citrix: Hosted Desktops and Apps
These campaigns highlight the range of cloud solutions available from Citrix and Azure.


Microsoft Dynamics
Microsoft Dynamics is a collection of intelligent business applications built on a flexible, scalable, and secure cloud platform. This line of enterprise resource planning (ERP) and customer relationship management (CRM) solutions provides a comprehensive view of customers and operations, transforming the way you do business.


Microsoft 365 [SMB]
Microsoft 365 fosters a new culture of work designed to empower people, create a more engaged workforce, and drive business growth. This solution bundles Office 365, Windows 10 Pro, and Enterprise Mobility + Security (EMS) for improved security, collaboration, and integration.


Microsoft Azure [Enterprise]
Business is moving to the cloud, and many customers need help to get there. This channel features Azure solutions geared toward cloud infrastructure and app development. It highlights plays, including business continuity and disaster recovery, datacenter migration, and app modernization.


Microsoft Education
With the right tools, everything is possible. Microsoft 365 Education is an affordable, collaboration solution that transforms classroom time for teachers and empowers students with safe and secure access to personalized learning and tools. This suite includes Windows, Intune for Education, and Office 365 Education.


Modern Workplace [Enterprise]
A modern workplace is ever evolving and agile. It securely connects employees—wherever they are—supporting productivity, mobility, and teamwork. This channel features Microsoft 365 and highlights plays of the Modern Workplace solution, including collaboration, security, and Modern Desktop. You’ll also find Office 365, Windows 10, Enterprise Mobility and Security, and powered devices content here.


Data and AI, featuring Azure
Data is one of the most valuable and strategic assets a company can have. And AI can help to leverage it, extend capabilities, foster innovation, and accelerate transformation. This channel features Microsoft Azure solutions geared toward data platform modernization, AI, and Machine Learning. It highlights plays, including IoT, data estate modernization, and cloud-scale analytics.


Business Applications [Enterprise]
With intelligent, integrated, and connected business applications, organizations can anticipate and respond to needs, analyze information, and digitize business-critical functions. This channel features Dynamics 365 and highlights plays of the Business Application solution, including sales, marketing, talent, operations, customer service, and field service.


Applications and Infrastructure, featuring Azure
Business is moving to the cloud, and many customers need help to get there. This channel features Azure solutions geared toward cloud infrastructure and app development. It highlights plays, including business continuity and disaster recovery, datacenter migration, and app modernization.
Trending Themes




















Stay Better Protected with NGAV
Traditional endpoint security can’t keep up with the ever-evolving threat landscape. It’s complicated, costly, and puts stress on already overworked security staff. This campaign will help companies learn about the benefits of moving from a legacy AV solution to a cloud based next – generation antivirus. Once a client moves to Carbon Black’s cloud platform resellers will be able to upsell additional security solutions as clients’ needs evolve. Once a client moves to the Carbon Black cloud platform you will be able to upsell additional security solutions as clients’ needs evolve.


Attacks on the Rise
According to the 14th annual Cost of a Data Breach Report from independent analyst firm Ponemon Institute, malicious and criminal cyberattacks are the leading root cause of data breaches in 2019. The costs are alarming, averaging $3.92 million on a global scale, which is a 1.5 percent jump from last year’s study.
Over the course of this four-week campaign, you will explore specific types of malicious cyberattacks including spear phishing, island hopping and fileless attacks — among others.
Check in every week for new content to share with customers and prospects to help keep them abreast of the risks and how AI-based security solutions from Carbon Black address them.


Securing Remote Work with IBM Mobile Device Management and Identity Management Solutions
More employees than ever are working from home. Analysts predict working from home (WFH) is here to stay.
What does it take to secure a largely off-site workforce facing new kinds of threats? What should security leaders focus on now in our new normal of mobile working?
In this campaign, you’ll explore how to secure and protect dynamic, remote work environments with IBM solutions for mobile device management and identity management.


Empower and transform with Microsoft AI
Throughout history, human ingenuity, in concert with technology, has always empowered us to achieve more. Microsoft AI is an exciting new stepping stone along this path. It has the potential to empower us to think more broadly, more ambitiously, and to tackle problems in ways we never would have imagined.
This campaign celebrates some of the heroes using Microsoft AI to reach their fullest potential. Stay tuned over the next 10 weeks for inspiring stories, like that of the Rochester Institute of Technology, which uses AI to provide learning opportunities to the deaf. Hopefully, by the end of 10 weeks, both you and your customers will feel inspired to expand your own impact with Microsoft AI.


Microsoft Education
The task of ensuring tomorrow’s graduates enter college or the working world prepared and with confidence starts today. By understanding the future that will be awaiting students upon graduation, we can begin putting the right tools into classrooms now and begin building these essential skills as early as possible.


Unlock possibilities and achieve more with teamwork
Your business and the customers you serve rely on modern tools to connect with teammates—some who may be one desk over and others who may be across the globe. Microsoft 365 closes the divide between employees, empowers workers to collaborate more effectively, and creates opportunities to drive innovation.


Integrate marketing and sales to turn relationships into revenue
Every customer interaction counts when generating demand and nurturing leads, but many marketing and sales teams are disconnected as they reach customers during different stages of the buyer’s journey.


Modernize and migrate with Microsoft Azure
Microsoft Azure offers a range of modernization and cloud migration strategies to meet customer business needs—from rehosting apps with minimal code changes to building new apps in the cloud. In this 10-week campaign, we’ll feature great new content you can share and use to guide sales conversations with customers at every stage of their migration journeys.


Achieve more with modern IT infrastructure for all your workloads
End of support (EOS) is more than a $50 billion partner opportunity, and in this 10-week campaign, we’ll equip you with resources to prepare customers for Windows Server 2008 and 2008 R2 EOS. We’ll also address opportunities for migrating OSS workloads, plus the benefits of Azure support across open source technologies, including Linux.